Hyperlocal is all the rage these days, and content companies, deal sites, and everyone in between are trying to find better ways to access (and advertise to) local markets. Over the last decade, the majority of media companies have attempted to launch internal or on-site outlets that cover local news, but most have met with middling success. NearSay, a New York City-based startup that launched six months ago, began by asking a simple question: "Where do we get our neighborhood news?" NearSay's founders, Trevor Sumner and David Pachter, were startled by the lackluster and confusing responses to that question and, in turn, the dearth of valuable neighborhood outlets for local news. So, for their answer, they started a platform that began as a realtime business newswire to allow local businesses in New York City to publish announcements (on events, deals, etc.) to the NearSay platform.Source: http://feedproxy.google.com/~r/Techcrunch/~3/UbjMg92e_os/
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